The team at bpi.consumer VMB are celebrating following the receipt of the Gold Award in the Wide Web Line & Screen category at the 2012 EFIA (European Flexographic Industry Association) Annual Print Awards. This prestigious award, received for the business’ expert use of inks and coatings in the creation of Warburtons Tiger Loaf bread bag, was presented at the EFIA Print Awards ceremony on 21st March.
Guided by the packaging team at Warburtons, the bpi.consumer VMB team re-produced the Warburtons design through skilful colour matching and expert material selection. Speaking of the award win Mark Wilson, Sales Director, bpi.consumer VMB said: “Warburtons set a very high standard for their product packaging. Not only does the bread bag have to protect and preserve the bakery product but it also needs to protect and promote the brand whilst providing excellent impact on the retail shelf.” He continued: “Working alongside the Warburtons packaging team we jointly developed this high performance bread bag which presents an extremely realistic paper feel pack.”
Thrilled to have received EFIA recognition for the second year running, the Gold Award was accepted on behalf of the business by Andy Townsend, Assistant Print Manager at bpi.consumer VMB.